True People, Hidden Faces Series - True Wisdom and Insight

Author: China Advertising Network, edited by Zhu Haisheng
Publisher:
Publish Date: 2002-11-01
Features: This is a textbook. This is a basic training course for working advertising professionals, this is the most practical basic reference textbook for students studying advertising and communication, this is a textbook with local characteristics targeting China's national conditions, this is the wisdom crystallized from the countless trials, confusions, and insights of Chinese advertisers, advertisers from the Chinese market, through practice. They have diligently explored in this vast unknown field, this comes from real life, comes from solid practice.