Make Money with Unusual Tricks, Get Rich with Clever Strategies—Analyzing the Strategies and Techniques of Business Masters: Analyzing the Strategies and Techniques of Business Masters

Author: Wu Hongji
Publisher:
Publish Date: 2003-04-01
Features: How to stand out in the unpredictable and ever-changing business world? How to foresee crises in prosperity and seek survival in adversity? As the ancient saying goes: "Man proposes, God disposes." To excel in today's fiercely competitive business world, what matters is strategy and skill. This book selects successful enterprises and business talents from around the world, analyzing their secrets to wealth and high-level management strategies, allowing you to easily learn how to become a master of making money! On November 1, 2001, the Japanese Crown Prince and Princess gave birth to a daughter, and the entire country rejoiced, with various celebratory products flooding the market. Some economists even estimated that the birth of the little princess could stimulate more than $1 billion in consumer spending. Manufacturers had long been brainstorming ways to tie their products to this joyous news, especially when the news of the Crown Prince and Princess's pregnancy broke. Among them was a melon farmer in the suburbs of Tokyo who devised a method to imprint patterns on the melons, using a special cultivation technique to reveal the date of birth. On the day the princess was born, he gifted these melons to the imperial family, which were featured on television and quickly became a trend. Later, relatives and friends who had newborns also tried their best to buy these melons as gifts, leading to a surge in the farmer's income.