Relationship Management Case

Author: Guo Yi, edited by Guo Guoqiang
Publisher:
Publish Date: 2006-12-01
Features: This book conducts a comprehensive analysis of four typical relationship cases, exploring the challenges faced by for-profit and non-profit organizations in China today: large customer relationship management, crisis relationship management, internal relationship management, and manager self-relationship management. These cases reveal the difficulties managers often encounter, especially during the transformation period of China's socio-economy. Relationship management is essentially an intertwined process of traditional and modern, explicit and implicit, rules and customs, global and local factors. How to recognize and address these challenges is worth serious analysis for Chinese managers, as it can help them effectively gain competitive advantages for their organizations. The book is written in plain language, is illustrated with visuals, offers in-depth analysis, and is highly persuasive. It is suitable for entrepreneurs and managers of various types of organizations to read and reflect upon as a reference for handling work relationships. It can also serve as a teaching and reference material for faculty, undergraduate, and graduate students in business management programs across the country. Additionally, it is an important read for the general public interested in relationship management.