Marketing battle strategy

Author: Chen Weihang
Publisher:
Publish Date: 2003-08-01
Features: This book is written for corporate executives, marketing and brand managers, advertising managers, public relations managers, and others aspiring to work in marketing. It is a crystallization of the author's 20-plus years of experience in business, planning, advertising, marketing, and management. It combines the latest marketing trends from the West with local market examples from Taiwan, following the principle of "Western theory as the foundation, Chinese practice as the application." It provides readers with the best guide in the marketing industry. In Taiwan, it has been a bestseller for a long time and has been listed as a classic marketing book. It offers in-depth, concise, and systematic explanations of the three major areas of marketing: "Marketing Positioning," "Marketing Warfare," and "Marketing Planning."