Enterprise Research Institute

Author: Robert Budry
Publisher:
Publish Date: 2003-08-01
Features: In 1929, American inventor Charles F. Kettering said in a speech to the U.S. Chamber of Commerce, "I am not calling for change, in fact, you must change—you cannot afford not to. I am not exaggerating because if you don’t, you will be eliminated: the wave of change driven by those who embrace it will drown those who resist and them." From then to now, the relationship between corporate research and corporate development has never been closer than it is today. The author Robert Budry takes us into the world of today’s most successful major companies—IBM, Siemens, NEC, GE, Lucent, Xerox, HP, Intel, and Microsoft—and delves into their first-class corporate research institutes to explore how these institutes are managed and operated in today’s rapidly changing globalized economy. These industry giants have all faced challenges and made critical decisions in their own corporate research and development processes—such as the allocation of research funding, the distribution of research resources, and the management of cross-regional and cross-cultural research institutions. Their experiences and lessons are undoubtedly of great reference and guidance value for Chinese companies today. The pioneers discussed in this book—both the original trailblazers and the later new trailblazers—have braved hardships and engaged in various research, innovation, and management activities across different historical periods and cultural regions. They are the architects of the future blueprint, the engines of tomorrow’s world development.