Marketing Science (Latest Edition)

Author: National Higher Education Self-Tuition Examination Question Research Group
Publisher:
Publish Date: 2005-08-01
Features: This book is a supplementary guide for the National Higher Education Self-Tuition Examination "Marketing" [2004 Edition] self-examination syllabus and textbook.
Basis for Writing: 1. The "Self-Examination Syllabus for Marketing" promulgated by the National Higher Education Self-Tuition Examination Guidance Committee; 2. The textbook "Marketing" [2004 Edition] compiled by the National Higher Education Self-Tuition Examination Guidance Committee (Wuhan University Press, edited by Guo Guoqing).
Features of the Book: 1. Organized according to the assessment knowledge points and ability levels specified in the examination syllabus, following the new format, and divided into chapters. Each chapter includes a key point analysis, and all possible assessment knowledge points in each section are compiled into synchronous tracking and strengthening training questions according to examination question types, enabling candidates to solidly and accurately master the chapter content. 2. Provides explanations and examples for the key and difficult parts of each chapter, as well as solutions to recent examination questions that have appeared in each chapter. Each chapter also includes a knowledge network diagram, which offers practical guidance for candidates to comprehensively grasp the textbook content, master key and difficult points, and correctly answer various question types. 3. The appendix includes two sets of mock examination papers and reference answers, allowing candidates to stay updated on the new examination trends and directions. To ensure your success in the examination, we recommend using this book in conjunction with the "National Higher Education Self-Tuition Examination Standard Pre-test Volume" published by Xueyuan Press.