National Higher Education Self-Tuition Examination Synchronous Training. Synchronous Passing Marketing Major: Marketing Planning (Latest Version) ()

Author: Wang Zongqiang, Editor-in-Chief
Publisher:
Publish Date: 2006-11-01
Features: Comprehensive coverage of exam points, detailed explanations of key and difficult questions in past exams, latest true questions with scoring standards. Keeps pace with textbook changes and directly hits the target. The features of this book: 1. Organized according to the latest format, following the assessment knowledge points and ability levels specified in the exam syllabus, and divided into chapters. Each chapter includes a key point review, and all possible assessment knowledge points in each chapter are written as latest synchronous tracking strengthening training questions according to the exam type, so that candidates can solidly and accurately master the content of this chapter. 2. Provides solutions and examples with comments for the key and difficult parts of each chapter, and also solves the questions that have recently appeared in this chapter. Each chapter also includes a knowledge network map, which is of practical significance for candidates to fully grasp the textbook content, master key and difficult points, and correctly answer various types of questions. 3. The appendix includes two sets of mock questions, one set of latest true questions with reference answers, so that candidates can timely understand the latest exam trends and directions.