E-commerce Basics

Author: Chen Yongdong
Publisher:
Publishing Time: Not Available
Features: This book combines the current development of the e-commerce industry with the job responsibilities of related positions, focusing on the main issues involved in e-commerce. It enables readers to grasp the fundamental knowledge and basic professional skills required for implementing e-commerce. The book is divided into nine chapters: Overview of E-commerce, Basic Environment of E-commerce, Internet Business, EDI Business, Enterprise E-commerce Applications, Online Payment and Secure Transactions, Network Marketing, E-commerce and Logistics, and E-commerce Website Development. This book adopts a task-driven approach, closely aligning with the needs of professional positions, featuring rich materials, easy-to-understand content, and an innovative writing style. It highlights professional knowledge and skills, with related content as close as possible to the latest trends in the e-commerce industry development. This book is suitable as a textbook for e-commerce foundation courses in higher vocational colleges, five-year schools, and adult education institutions for computer application majors, information management majors, e-commerce majors, international business majors, finance majors, network management majors, and other related majors. It can also serve as a self-study reference book and training textbook.