Enterprise management

Author: Cai Rongxian, Feng Xinyong (editors)
Publisher:
Publish Date: 2006-08-01
Features: This book is a popular textbook on the knowledge of enterprise management, with a broad scope, easy-to-understand explanations, and a focus on the introduction of basic concepts and new knowledge. The content of the entire book is divided into fifteen chapters. Starting from the basic concepts of enterprise management, it systematically explains the main content covered by the field of enterprise management, including management theory, business strategy, marketing strategies, production management, etc. This book is designed to cultivate applied and interdisciplinary talents, adhering to the principle of "moderate and sufficient theory." To study the course of Enterprise Management, one must maintain a scientific attitude of pragmatism, delve into the practical aspects of enterprise management, conduct investigations and research, and start from the actual conditions of enterprises. It is essential to connect the commonalities of enterprise management across different companies, grasp the universal principles, while also paying attention to the individual characteristics of each enterprise, identifying the constraints on theoretical application. Using scientific logical thinking methods, practical management experience should be elevated to theory, which in turn guides the production and operational activities of enterprises.