Strategic Management: Competition and Globalization (Concept) (English Version) (7th Edition)

Author: Hitt et al. (USA)
Publisher:
Publishing Date: Not available
Features: This book presents a new standard for explaining the strategic management process. Based on extensive research of academic reports and business magazines, the authors have collected rich and highly reference-worthy examples of corporate strategic management processes. The hundreds of companies discussed in the book include many well-known enterprises as well as emerging ones. Additionally, the book employs numerous companies from around the world as examples to showcase the globalization trend of business activities in the 21st century. As a strategic management book, it is comprehensive and detailed. It not only includes classic case studies but also covers new developments in strategic management literature. By reading this book, readers can fully understand how companies utilize relevant strategic management tools, techniques, and concepts to achieve their overall strategic goals... The main content of the book includes: inputs to strategic management, strategic competitiveness in strategic management, external environment: opportunities and threats, industry competition, and competitor analysis, etc.