Agricultural Product Marketing (9th Edition)

Author: (USA) Curs, (USA) Ul
Publisher:
Publish Date: 2006-11-01
Features: "Marketing of Agricultural Products" (9th Edition) has been revised and supplemented based on the previous versions since its first release in 1955. Like the earlier editions, its purpose is to keep the textbook aligned with the real world faced by marketing students and professionals, and compared to previous versions, the organization and operation of the world food marketing system are now of concern not only to producers and businesses directly involved but also to the general public. The foreign trade of agricultural products is also increasingly linking domestic and international agricultural markets closer together. The new edition continues the writing approach of the previous versions. This book attempts to observe the food marketing system from perspectives such as operations, organizational structure, micro-enterprises and macro-systems, and commodities. Each aspect highlights the unique and more promising future prospects of the food industry. The book also employs descriptive, analytical, and standard approaches to understand the food marketing system.