Modern Marketing Etiquette (Second Edition)

Author: Liu Xiaoqing
Publisher:
Publish Date: 2006-12-01
Features: This book includes content such as Marketing and Etiquette, Corporate Image Etiquette, Corporate Public Relations Etiquette, Marketing Personnel Etiquette, Industry Etiquette, and Marketing Mix Etiquette. It is one of the new series of teaching materials for marketing majors in higher vocational and technical education, serving as a practical textbook on marketing etiquette theory. The entire book covers topics like marketing and etiquette, corporate image etiquette, corporate public relations etiquette, marketing personnel etiquette, industry etiquette, marketing mix etiquette, marketing activity etiquette, and foreign-related marketing etiquette. It is designed with a competency-based approach, balancing knowledge delivery, skill training, and ability development. The content, learning objectives, and types of post-chapter exercises in each chapter correspond to one another. Focusing on the "industry-education integration" model's requirement of "dual-credential communication," the book strengthens professional knowledge teaching and basic skill training while increasing the level of case-based teaching and adding practical training content. This book is suitable for students of relevant majors in universities.