Price Theory and Practice (Second Edition)

Author: Zhai Jianhua
Publisher:
Publish Date: 2006-08-01
Features: This textbook has the following characteristics:
1. In terms of the price theory system, it emphasizes the price mechanism issues under the market economy system. The price mechanism is the most important and sensitive regulatory mechanism in the operation of a market economy. The textbook elucidates the theory and practice of the formation and operation of the price mechanism through relevant chapters. In the explanation of issues, it strives to adhere to Marx's labor value theory while also incorporating the quantitative analysis methods of market price formation from Western economics. On the premise of acknowledging that price is based on value, it fully emphasizes the decisive role of supply and demand in price formation, as well as quantitative issues such as price elasticity.
2. It closely integrates enterprise pricing work with the actual price management in China, absorbing the latest achievements of economic reforms, such as price composition, price system, and general price level, reflecting the practice and outcomes of China's economic reforms.
3. It unifies the prices of industrial and agricultural goods, service prices, and factor prices into the socialist market price system, explaining both narrow commodity price issues and introducing the content of broad commodity prices.
4. By elaborating and exploring topics such as pricing procedures, pricing objectives, pricing methods, pricing strategies, and pricing analysis, it highlights the applicability and operability of price theory and practice, while also complementing teaching in related marketing courses.
5. The textbook features a diversified design, with each chapter including learning objectives, micro-cases, typical cases, small reflections, supplementary reading materials, classroom discussion questions, review questions, practical exercises, and self-assessment questions. It also employs a large number of charts and examples, which not only clearly present the content system of the discipline but also help stimulate students' enthusiasm and creativity in learning, thereby better cultivating their ability to analyze and solve problems.
《Price Theory and Practice》 is one of the "Series Textbooks for Higher Vocational and Specialized College Marketing Majors" designed to meet the needs of new marketing job roles under China's socialist market economy system, cultivating high-level applied talents with comprehensive marketing capabilities.
The textbook has the following characteristics:
1. In terms of the price theory system, it emphasizes the price mechanism issues under the market economy system. The price mechanism is the most important and sensitive regulatory mechanism in the operation of a market economy. The textbook elucidates the theory and practice of the formation and operation of the price mechanism through relevant chapters. In the explanation of issues, it strives to adhere to Marx's labor value theory while also incorporating the quantitative analysis methods of market price formation from Western economics. On the premise of acknowledging that price is based on value, it fully emphasizes the decisive role of supply and demand in price formation, as well as quantitative issues such as price elasticity.
2. It closely integrates enterprise pricing work with the actual price management in China, absorbing the latest achievements of economic reforms, such as price composition, price system, and general price level, reflecting the practice and outcomes of China's economic reforms.
3. It unifies the prices of industrial and agricultural goods, service prices, and factor prices into the socialist market price system, explaining both narrow commodity price issues and introducing the content of broad commodity prices.
4. By elaborating and exploring topics such as pricing procedures, pricing objectives, pricing methods, pricing strategies, and pricing analysis, it highlights the applicability and operability of price theory and practice, while also complementing teaching in related marketing courses.
5. The textbook features a diversified design, with each chapter including learning objectives, micro-cases, typical cases, small reflections, supplementary reading materials, classroom discussion questions, review questions, practical exercises, and self-assessment questions. It also employs a large number of charts and examples, which not only clearly present the content system of the discipline but also help stimulate students' enthusiasm and creativity in learning, thereby better cultivating their ability to analyze and solve problems.
This book is a new series of marketing textbooks for higher vocational and specialized college education, an advanced college textbook on price theory covering topics such as price formation, price elasticity, price mechanism, price functions, pricing procedures, price system, pricing analysis, pricing methods, pricing procedures, and price information. It is suitable for students in relevant college majors.