Travel Marketing (Fourth Edition)

Author: Philip Kotler (USA)
Publisher:
Publish Date: 2006-08-01
Features: Dr. Kotler, known as the "Father of Modern Marketing," has achieved numerous remarkable accomplishments. He has been awarded numerous national medals and honors in the United States, has nurtured generations of entrepreneurs in American multinational companies, and enjoys a high reputation internationally. He is a prolific author, and several of his marketing classics have been translated into multiple languages and widely disseminated worldwide, with this book, Tourism Marketing, being one of them. In the book, Kotler approaches tourism marketing research from a broad and big-picture perspective, focusing on exploring new viewpoints in the field. He provides incisive discussions on the mature theories, methods, and applications of tourism marketing. Each chapter in the book is meticulously designed by the author, with a rigorous structure and logical organization. In this edition, many cases have been updated, but it still retains its original characteristics of extensive and appropriately applied sources. What makes it even more remarkable is that the book presents its content in an easy-to-understand yet engaging manner, making the entire reading and learning process enjoyable. Therefore, we have ample reason to believe that its publication in China holds extraordinary significance for both the original work and the author, as well as for Chinese readers.