Travel Agency Operations and Management

Author: Xu Dongwen, Editor-in-Chief
Publisher:
Publish Date: 2001-07-01
Features: This book primarily introduces an overview of travel agency development, travel agency planning management, travel agency marketing management, travel agency tour management, travel agency group management, travel agency human resource management, travel agency financial management, travel agency quality management, and the development trends of travel agencies. This book can be used as a textbook for undergraduate students in tourism-related majors in higher education institutions, as well as for training purposes for tourism professionals.