Network marketing

Author: Qian Dongren, Shang Xiaochun (Editor-in-Chief)
Publisher:
Publish Date: 2002-08-01
Features: This book is a planned teaching material for higher vocational colleges under the Ministry of Education, compiled based on the "Talent Training Program for E-commerce Majors in Higher Vocational and Specialized Education" formulated by the Ministry of Education. The book consists of eleven chapters, establishing a fundamental system of online marketing, covering the following content: Overview of Online Marketing, Analysis of Online Marketing Strategy and Strategy Formulation, Online Market Research, Characteristics of Online Markets and Buying Behavior, Online Marketing Product Strategy, Online Marketing Services, Online Marketing Pricing Strategy, Online Marketing Channel Strategy, Online Marketing Promotion, Online Advertising, Implementation, Organization, and Control of Online Marketing, etc. The book is systematic, comprehensive, concise, and clear in language, emphasizing practicality and aiming to lead the field. It includes numerous case studies, including some new practical applications, making the teaching vivid and practical. This book can be used as teaching material for e-commerce majors in secondary vocational colleges, higher vocational colleges, adult colleges, and private colleges, as well as for reference by e-commerce professionals.