Author: Xu Qingrui, Editor-in-Chief
Publisher:
Publish Date: 2000-11-01
Features: This book is the research outcome of the Ministry of Education's "Reform Plan for Teaching Content and Curriculum Systems in Higher Education Towards the 21st Century." It is a 21st-century curriculum textbook for higher education and the Ministry of Education's "Nineth Five-Year Plan" textbook for management studies. It is also a key textbook for the National Education Commission under the "Nineth Five-Year Plan" in general higher education. Based on the previous edition (Research and Development Management), this book highlights the strategic management of technological innovation (the strategic part is the largest section of the book, comprising six chapters), emphasizes the authors' independent research achievements (including major national projects, key projects, and international cooperation projects), comprehensively reflects the latest research findings of renowned scholars in this field, and incorporates the experiences, cases, and examples of major domestic and international companies in technological innovation. The book consists of four parts and fourteen chapters. The previous edition (Research and Development Management) was awarded the National Excellent Textbook Prize. This book can serve as a textbook for economics and management majors in higher education institutions and is also suitable for relevant personnel in enterprises and institutions for study and reference.
Research, Development, and Technology Innovation Management
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