Network Marketing Operational Practices

Author: Zhang Jinshan
Publisher:
Publish Date: 2006-09-01
Features: Based on the skill requirements of modern marketing professional positions, this book integrates numerous examples, classroom exercises, and extracurricular practical training. It is job-oriented and skill-based, incorporating several major hot technologies in the current online marketing field—such as commercial marketing websites and web pages, E-mail marketing, search engine marketing, online advertising marketing, logistics distribution and management in online marketing, online public relations strategies, and the promotion of online business sites—into the teaching and practice of marketing majors. Through learning, students can quickly master the corresponding professional skills and comprehensively improve their success rate and work efficiency in marketing jobs. This book collects teaching and research achievements in marketing and e-commerce fields in recent years, closely aligning with various practical needs in marketing. Its main features are: extensive material selection, strong hands-on training, and a focus on cultivating abilities. The book has a well-structured layout and is rich in examples. Each case study and practical exercise is organized and arranged around the core skills required for marketing. It can serve as a textbook for vocational colleges in marketing majors, e-commerce majors, logistics management and commodity distribution majors, international business majors, electronic information majors, information management majors, and business management majors. It is also suitable for civil servants, corporate managers, and marketing management personnel for training purposes. The book is accompanied by an electronic teaching reference package (including a teaching guide, electronic lesson plans, and answer keys), details of which can be found in the preface.