Business Communication Tutorial

Author: Wang Huimin
Publisher:
Publish Date: 2006-02-01
Features: This book is a business communication textbook that focuses on ability development, combining theory with practice. It systematically introduces various basic skills for effective communication. By learning these contents, readers can not only gain an in-depth understanding of the essential elements of effective communication and grasp its key aspects, but also master various communication skills to handle different communication tasks proficiently, thereby improving their communication level more quickly. The book is divided into nine chapters: Overview of Business Communication, General Skills of Business Communication, Recruitment and Interviews, Skills for Public Speaking, Meeting Communication Skills, Negotiation Communication and Skills, Communication Skills with Customers, Management Communication, and Written Communication. It covers topics such as internal and external communication within organizations, writing various types of business letters, effective oral communication in various business settings, and interpersonal communication in cross-cultural contexts. The book is comprehensive and highly practical, making it suitable not only as a textbook for undergraduate and graduate students but also as a reference for MBA and postgraduate students, as well as for practitioners. The book primarily introduces the overview of business communication, general skills of business communication, recruitment and interviews, skills for public speaking, and meeting communication skills.