Comprehensive Marketing Practice

Author: Zhou Peng
Publisher:
Publish Date: 2006-09-01
Features: This book is aimed at marketing professionals, providing a detailed introduction to the marketing skills and methods used in nine major industries. It primarily covers topics such as apparel marketing, insurance marketing, home appliance marketing, tourism marketing, pharmaceutical and health product marketing, hotel marketing, real estate marketing, automotive marketing, and flower marketing. The content is innovative and highly practical, with case studies, practical exercises, and hands-on training in each chapter. It emphasizes developing students' hands-on and operational skills, enhancing their mastery and understanding of marketing techniques. This book serves as a teaching resource for modern marketing programs in secondary vocational schools and other economics-related disciplines. It can also be used as a practical training manual for frontline marketing professionals in enterprises and as a self-study guide.