Electronic Media Management (Second Edition) (English Photocopy Edition)

Author: (USA) Albalon
Publisher:
Publish Date: 2004-06-01
Features: The electronic media industry underwent dramatic changes in the 1990s. Factors such as technology, economics, management, and society strongly influenced the operations of industries like broadcasting, television, and the internet. This book aims to help readers understand the ever-evolving world of modern electronic media management, with a primary focus on the current state of electronic media operations in the United States, while also introducing some international issues. The book is divided into 12 chapters, each beginning with an overview of the chapter's content and ending with new cases for readers to think about and discuss. Many case studies place readers in the position of electronic media operators, requiring them to take action within a decision-making environment. The content is designed to be relevant, timely, and easy to understand, targeting undergraduate and graduate students, as well as managers and professionals in the electronic media industry.