Customer management marketing

Author: Fan Yunfeng
Publisher:
Publish Date: 2003-08-01
Features: This book primarily focuses on the development of customer management marketing, customer database management, customer relationship identification, customer differentiation analysis, customer association management, customer satisfaction management, customer loyalty management, CRM marketing, and customer management planning, providing detailed elaborations on these topics. Overall, the book is rich in illustrations and easy to understand, with abundant case studies. Its strong practicality and reference value are its greatest features, making it a practical textbook for customer management marketing in domestic enterprises.