After Effects Film and Video Post-Production Art (1)

Author: Zhang Wei et al
Publisher:
Publish Date: 2006-08-01
Features: Focusing on the widely used Adobe After Effects 7.0 video post-production software, this book comprehensively and systematically introduces the powerful functions and advanced production techniques of After Effects, highlighting the dynamic graphics design art known as "The Art of Motion Graphics Design." The book presents nearly 50 professional-level video title effects and compositing examples tailored to different design tasks, covering a wide range of text effects, transition masks, layer blending modes, layer masks, 3D layers, lighting, cameras, expressions, vector drawing animations (character animations), calligraphy text, embedded 3D object creation and rendering, mesh deformation, displacement map deformation, water wave effects, caustic effects, cartoon radio wave effects, particle effects, electronic countdown timers, light burst text, circus spinning flowers, flames, fractal effects, advanced image color retouching, image tracking, fusion transformation (Morph), and more. Additionally, it provides perfect solutions to key issues in the current most popular DVD production, and emphasizes maximizing the potential of After Effects to achieve more artistic integration with 2D and 3D animation software.
The authors of this book are working professionals in television production and university instructors in the field of visual communication arts, possessing extensive experience in film and television production and a strong artistic creative philosophy. They are highly proficient in using After Effects software (as demonstrated in the book and CD examples), and have rich experience in resolving technical and artistic challenges in post-production compositing. The book was conceived and written over more than a year, with all the examples meticulously designed. They not only include a wealth of technical and artistic knowledge points but also meet advanced production requirements in terms of practicality. This book embodies years of valuable production experience in the field of film and television art, serving as the best approach to comprehensively learn and master After Effects production techniques.
It emphasizes practical artistic creation and commercial applicability, with a high density of knowledge points, making it highly suitable for post-production compositors, broadcast and television packaging designers, film title designers, animation and special effects designers, as well as multimedia production personnel for reference.