VI Design ()

Author: Ding Jianchao, Wang Jianbai
Publisher:
Publish Date: 2006-08-01
Features: "VI Design" and "VI Production" are sister books. "VI Design" aims to broaden readers' horizons and enhance their artistic quality and cultivation through the appreciation of numerous classic VI design works. This book summarizes the strengths of previous similar publications, starting from the basics, and systematically introduces the relationship between VI and CI, examples of VI basic elements (including corporate logos, standard fonts, standard colors, auxiliary colors, basic element combination specifications, etc.), examples of VI application (including office supplies, packaging, flags, signboards, employee uniforms, advertising, transportation vehicles, environments, stores, web pages, etc.), and VI execution specification manual maintenance. This book primarily features the appreciation of outstanding corporate VI design examples, collecting nearly 450 VI design reference images with comments and critiques, making it ( means "illustrated with text and images," which is a Chinese idiom but can be translated as "illustrated with text and images" or simply "rich in visuals"). This enhances the book's readability. The book systematically presents the relevant elements of VI design, providing readers with a comprehensive understanding and knowledge of VI design, as well as a wealth of graphic materials for future design. A CD-ROM is included with the book, containing approximately 450 classic VI design works, which is one of the most practical features of this book. This book is suitable for students of art design, visual communication, and computer art majors in art colleges across the country, as well as those who wish to teach themselves design and art.