3DS MAX8 Chinese Version & After Effects 6.5 Complete Film and Television Advertising Production (with CD-ROM)

Author: Xiang Yuzhong
Publisher:
Publish Date: 2006-05-01
Features: This book selects three film and television advertisements primarily based on 3D animation, providing detailed explanations of their complete production processes. These advertisements are professional ads that have been broadcast on television. They were created using the Chinese version of 3ds Max 8.0 and After Effects 6.5. The process covers everything from modeling, materials, lighting, rendering, particles, effects, sound, compositing, output, to the final production of DVD and VCD discs—all seamlessly executed. Readers will not only learn the application of software in these areas but also gain insights into advanced production concepts, gaining a comprehensive understanding of how 3D software and compositing software work together to create professional advertisements. This book is highly practical, featuring numerous techniques and experiences, as well as a wealth of knowledge points. Many of the production methods and effects presented are frequently used in actual work. It also explains the practical example creation process of the particle production software Particle Illusion 3.0. The book covers the production and compositing of 2D cartoon animation, as well as the combination of 2D cartoon and 3D animation. For beginners and those new to software learning, reading and studying this book will help them quickly get started and easily master the various common software methods, thereby boosting their confidence and interest in learning. The book is detailed, with clear steps, and is written rigorously and standardized. Following the steps in the book will allow readers to achieve the effects demonstrated in the examples. For professionals in the film and television advertising industry or those aspiring to work in this field, this book is also an excellent reference and guide. After all, few resources fully elaborate on the complete production process of a professional advertisement. The methods presented in this book can produce work that meets broadcast standards. The book is also suitable for those working in related fields such as video multimedia, web animation, and game animation. The accompanying CD-ROM provides all the original files, textures, materials, and the final advertisement video files. To accommodate readers using older versions of the software, the 3ds Max scene files included on the CD-ROM can be smoothly opened in the Chinese version of 3ds Max 7.0 and English versions 7.0 and above. The Chinese version of 3ds Max 7.0 can also be used to read this book smoothly.