Photoshop & Illustrator Corporate Identity Design (Includes CD-ROM)

Author: Gao Zhiqing
Publisher:
Publish Date: 2006-04-01
Features: Whether you are learning out of interest or for professional needs, the purpose of learning is "not for mere theoretical understanding." This book presents the content involved in corporate image design in a targeted and practical manner through examples. It enables readers not only to master the material covered but also to apply what they have learned to real-world work, creating more outstanding corporate image design projects. The book is rich in content and highly practical, featuring vivid and engaging case studies, detailed and accurate explanations, making it valuable for both beginners and professional corporate image designers with some experience. The book introduces corporate image design theory, the functions and usage methods of Photoshop and Illustrator to readers in simple and easy-to-understand language. In the arrangement of examples, it follows the principle of progressing from simple to complex, teaching through practice, allowing readers to gradually improve their proficiency with the software and elevate their level of artistic theory and cultural understanding. The accompanying CD-ROM also includes reference images and wireframe materials for the examples, making the process of creating the examples more effortless and flexible for readers.