The Laws of Survival in the Animal World: Basic Storage for the Brain

Author: Li Hong
Publisher:
Publish Date: 2004-04-01
Features: "Educational, Scientific, and Cultural Action" was initiated by the Science and Education Channel of China Central Television (CCTV). Over three years, it has embodied the spirit of China's modern science and education-driven national development strategy, the persistent pursuit of "educational character, scientific quality, and cultural taste" by the channel, and the courage, wisdom, and dedication of television professionals from CCTV leadership, Science and Education Channel leadership, production, and management. It reflects the hopes of the broad television audience and has grown into a distinctive television cultural brand that has earned praise from peers and significant social influence. CCTV established the Science and Education Channel in 2001, marking the beginning of its professional journey in television cultural communication. Each "Educational, Scientific, and Cultural Action" has strived tirelessly, avoiding unnecessary complexity, and can be described as "though the journey of sifting through thousands of hardships," it has only woven together a mere fraction of outstanding cultural achievements from both China and the world. However, in the era of electronic communication, it is more like a seed that has continuously been sown into the hearts of a wide audience eager for knowledge. The "Educational, Scientific, and Cultural Action" produced by the Science and Education Channel during the summer of 2003 was divided into seven major sections: literature, art education, history, geography, nature, science and technology, and comprehensive. The broadcast lasted over 60 days, with a wide range of topics, rich content, and unique perspectives, permeating the vivid audio-visual world with profound philosophical thoughts and humanistic care. To facilitate the deep understanding of television programs and the mastery of related cultural knowledge, and to explore a cross-media cultural communication approach, the Social Education Program Center of CCTV collaborated with Shanghai Science and Technology Documentation Press to integrate resources from the "2003 Summer Educational, Scientific, and Cultural Action" and other excellent programs, publishing them as books under the title "CCTV Science and Education Channel Educational, Scientific, and Cultural Action—Basic Storage for the Mind." The series consists of eight volumes: "Exploring the Mysterious Mysteries of the Universe" (original astronomy section), "Challenging Earth Stories" (original geography section), "Searching for Lost World Heritage" (original history section), "Scientific Activities That Changed Humanity" (original science and technology section), "Literary Feast Across Ancient and Modern Times" (original literature section), "Heartfelt Journey Through Artistic Palaces" (original comprehensive section), "Survival Rules in the Animal World" (original nature section), and "The Long River of History of Technological Inventions" (original "Manual of the Arts and Crafts"). In this way, the television "Educational, Scientific, and Cultural Action" has finally stepped out of the screen, reaching into the hands and hearts of the broad audience and readers. If viewers and readers find some resonance, inspiration, or convenience in their reading, then it is the scattered gold dust that the television professionals of the Science and Education Channel have sent through the publication of the "Educational, Scientific, and Cultural Action" series.
· The epic life on the African plains, the arduous journey through the tropical rainforest;
· Thrilling and dangerous hunting scenes, the rigidly hierarchical animal kingdom;
· Those lives that are both familiar and unfamiliar to us—how do they spend their lives.