POP Advertising Design Case Navigation ()

Author: Yuan Bu
Publisher:
Publish Date: 2006-04-01
Features: With the development of the market economy, POP advertising has become one of the most widely used, widely applicable, and commonly used advertising forms. General commodity publicity workers urgently need to master the design, production methods, and application skills of POP advertising. The purpose of this book is to explain to readers the design ideas and production methods of POP advertising using Photoshop CS2 and Illustrator CS2. The book is divided into 6 chapters, introducing the basic knowledge of POP advertising, font design, graphic design, as well as the design ideas and production methods of flat POP advertising, three-dimensional POP advertising, and series POP advertising. The book guides readers into the field of POP advertising design and production through a step-by-step explanation. Through careful structural arrangement, it leads readers to learn how to design various POP advertisements with practical cases, enabling them to quickly master and design professional-level POP advertising works. This book can serve as a learning tool for those engaged in graphic design, advertising design, and computer art enthusiasts, as well as a reference for teachers and students of relevant majors in higher education institutions, and a training textbook for related art classes in society.