，： Graphic Design of Books by the Port

Author: Cheng Zhaohui
Publisher:
Publish Date: 2001-07-01
Features: Book design is an overall visual communication activity, with two primary goals: one is to record the author's thoughts using appropriate text and symbols and print them on paper; the other is to convey them to others. Bookbinding design encompasses the sum of materials and techniques essential for books. It is a special way for book designers to express creativity through emotion and imagination, capturing and reflecting the content of the book. In the traditional sense, the function of books was primarily to record historical facts and preserve knowledge, and bookbinding design was limited to beautifying and protecting books. In the modern sense, bookbinding design began in the industrial era. While books spread civilization, they also formed a circulation industry that created a global reading space. Books are both crystallizations of thought and possess the general attributes of commercial circulation. Designers must consider a series of factors such as the format, materials, form, typography, and printing methods of the book, as well as how to make it marketable. Protecting the book, beautifying it, and promoting its sales have become the guiding principles of modern bookbinding design. Modern book design concepts have greatly enhanced the cultural content of book design and fully expanded its design space. As a result, book design has evolved from unidirectional to multidirectional development, and the function of books has undergone revolutionary transformation: from a unidirectional, flat-structured knowledge transmission to a horizontal, vertical, and multi-dimensional, diffused, and pluralistic dissemination structure. Readers will gain knowledge beyond the book's physical content, feeling the river of wisdom composed of points, lines, and planes within it.