CI Design of Flat Port

Author: Cheng Zhaohui
Publisher:
Publish Date: 2001-07-01
Features: Designers—as artists of modern society—must also provide rich cultural nourishment, interest, and other valuable elements in their designs. —(English) Allen Fletcher
The life of a corporate entity within the social structure is like that of humans in nature, undergoing cycles of birth, aging, death, and evolution. However, the impressions left by human activities and thoughts can be passed down through generations within the same group. When a company engages in external activities, it simultaneously conveys a unique consciousness to society, making the recipients clearly aware and willing to identify with it. This behavior is known as the corporate image overall identification system, abbreviated as CIS, or CI.
The concept of the operator's desired image is translated into a planned visual design through rational and emotional appeals, fostering trust in the company within the diverse economic system. In other words, it involves using an integrated communication system to convey the corporate philosophy and spiritual culture to both internal and external stakeholders, ensuring consistent recognition of the company. It is a survival strategy and business strategy implemented by the company to coexist with the times, to strongly affirm its existence value, and to confirm its future direction and possibilities.
Corporate image overall design is considered a modern company's fast and effective marketing tool and the highest standard of corporate management.