China Advertising Works Annual. 2006

Author: Liu Libin
Publisher:
Publish Date: 2006-01-01
Features: The "China Advertising Works Annual - 2006" is an annual collection of outstanding advertising works jointly edited and published by the International Advertising Magazine, the School of Advertising at Communication University of China, and the IAI International Advertising Research Institute. It involves the participation of over 200 advertising agencies from 29 provinces, municipalities, and autonomous regions across the country, as well as numerous media outlets such as ESPN and China Central Television. Among the selected works, 536 pieces from over 2,000 advertising works from mainland China are included, covering 16 product categories. Additionally, 24 works recommended by the Advertising Executive Committee of the China Times in Taiwan, 22 works recommended by the Hong Kong "Dragon's Roar" ranking, and 2 works recommended by the Macau Advertising Association are also featured.