Advertisement Design

Author: Mao Debao
Publisher:
Publish Date: 2000-01-01
Features: Advertising is an information dissemination activity. Its role is to communicate information to the public in order to achieve certain communication objectives. Modern advertising design is an interdisciplinary field. It involves disciplines such as sociology, economics, marketing, psychology, communication studies, journalism, public relations, aesthetics, linguistics, information theory, systems theory, painting, photography, music, performance, printing, broadcasting, film and television, communication, computer science, and law. China's "Advertising Law" defines the advertising industry as a "high-tech industry that is knowledge-intensive, technology-intensive, and talent-intensive." Modern advertising design aims to study how to communicate information. The ability to plan, create, select media, and produce advertisements is the fundamental skill for today's advertising designers. It is a necessary condition for becoming a true modern advertising professional and designing moving and persuasive advertising works.