Franchise Introduction

Author: Li Weihua
Publisher:
Publish Date: 2003-09-01
Features: This book is a concise introductory textbook that provides a comprehensive overview of franchising knowledge. Based on the author's integration of the latest theories and discussions on franchising from both Chinese and foreign perspectives, it outlines the key aspects of franchising. The content primarily includes the academic background of franchising, its historical development, fundamental knowledge, how enterprises can build a successful franchising system, and how investors can achieve entrepreneurial success through franchising.