Business Strategy: Information Management

Author: Wang Yanfei
Publisher:
Publish Date: 2005-11-01
Features: The concept of information-based management is a product of the integration and development of management thought and information science. The formulation of business strategies is essentially an information process. This book focuses on the information process of business strategy decision-making, with marketing as the primary object. It provides a comprehensive and systematic introduction to the content of business strategy information management, covering aspects such as information collection, information analysis, information systems, and analytical software related to business decision-making. It emphasizes the core role of intelligence work and aims to break through the traditional framework of information management discussions that focus on information organization while neglecting information analysis and utilization. This book is suitable for undergraduate students in economics and management disciplines, as well as business management and research analysis personnel.