Shanghai informatization public service advertisement: 2004 competition works collection (with CD-ROM)

Author: Editorial Committee of Shanghai Informationization Public Welfare Advertising Competition
Publisher:
Publish Date: 2004-12-01
Features: Every city has its own memory! The memory of a city holds the stories of our civilization, thoughts, and beliefs, as well as the nodes of our imagination, images, and mental landscapes. The mathematicalization process of Shanghai has greatly transformed the city's urban form and lifestyle, constructing new communication channels and perceptual nerves, and equally shaping the new intellectual reality and mental ways of this metropolis. These significant changes inevitably reflect in the city's memory, especially in its "digital memory of citizens." This advertising works collection serves as a strong testament to this. With highly artistic language and symbols, it sensitively records the creators' depth of understanding and creative freedom regarding "Digital Shanghai," depicting the transformation and reshaping of Shanghai's life through urban informatization. Advertising that reflects urban informatization is not only a part of modern cultural life but also an indicator of taste and economic prosperity in social culture. From the perspective of advertising genealogy, advertising has always been telling the story of the era's lacks and the possibilities of imagination. Advertising should become a part of the city's landscape, advertising should be able to recreate the excitement of a moment, and advertising should remain vibrant.