Chinese Graphic Design 5: Packaging Design

Author: Jin Daqiang
Publisher:
Publishing Time: Not available
Features: Packaging Design is the fifth volume in the series of Chinese graphic design books. This book includes approximately 230 packaging designs. The entire book is divided into fifteen chapters, using recent packaging examples from China to explain the functions, types, and design of packaging. The compilers, in a combination of text and images, select different examples to illustrate various aspects of packaging, such as protective conditions, convenience conditions, communication conditions, economic conditions, aesthetic conditions, retail packaging, multi-layer packaging, display packaging, transportation packaging, gift packaging, shopping packaging, container design, brand building, and marketing strategies. By incorporating personal statements from individual designers, the book provides readers with some inspiration on packaging design issues. The book benefits greatly from the contributions of several designers who provided outstanding works, as well as from many excellent designs submitted by young designers from various parts of China, which have significantly enriched the content.