Introduction to Mass Media Research: An Introduction (7th Edition)

Author: (USA) Vincent Wehmeyer, (USA) Dominic Dominic
Publisher:
Publish Date: 2005-07-01
Features: This is a classic textbook on media research methods. Both authors are experienced media researchers. Dr. Wehmeyer is the president and founder of a market research company, while Dr. Dominic is a professor at the School of Journalism and Mass Communication at the University of Georgia and has a rich body of publications. The two authors, one with a focus on the industry and the other rooted in academia, have jointly crafted a distinctive and unique style for this book. Since its publication, the book has remained popular, favored not only by university faculty and students in journalism and mass communication but also by industry professionals. The book is highly targeted and practical, making it suitable for media students, researchers, and individuals who wish to understand the mass media market.