Applied Arts

Author: Zeng Jun, Wang Peng (editors)
Publisher:
Publish Date: 1997-07-01
Features: This series of teaching materials is compiled according to the self-study examination syllabus for art majors and references the teaching syllabus of art majors in universities. It is intended for art self-study examinees, social teaching units, art majors in universities, and public art courses as teaching materials. It can also serve as a reference for candidates applying to art colleges, art enthusiasts, and learners. This book is the sister volume to Design Basics (published by Southwest Normal University Press). The ultimate goal of basic learning is application, and without a solid design foundation, it is impossible to excel in applied design. Therefore, to master the purpose of this book's design, one must carefully and thoroughly read and experiment with the content of Design Basics, ensuring a step-by-step and solid foundation for practical application.
In terms of content selection, due to space and scale limitations, this book cannot include all aspects of applied art. Instead, it follows the syllabus arrangement, focusing primarily on basic and highly practical text design, bookbinding design, graphic advertising design, and packaging design. At the same time, considering the rapid development of modern applied art and the flexibility of this book, two additional topics—POP advertising design and CIS corporate image design—are included beyond the syllabus to enrich learners' knowledge and enhance their practical skills.