Commercial illustration

Author: Zhang Xue
Publisher:
Publish Date: 1998-06-01
Features: In the field of modern design, commercial illustration can be said to be highly expressive, sharing a close kinship with painting art. Many expressive techniques of commercial illustration are borrowed from painting art. The union between commercial illustration and painting art has led to significant progress in both the exploration of diverse expressive techniques and the depth and breadth of design theme representation, showcasing a more unique artistic charm and thus greater expressiveness. In a certain sense, painting art has become the fundamental discipline, while commercial illustration has become the applied discipline. This book selects some of the newest commercial illustration masterpieces from abroad and introduces them to freelance designers and future designers, with the aim of inspiring reference, broadening horizons, and promoting the development of commercial illustration art in China. Based on their own understanding, the author compiled this book. The main content of this book includes Preface, The Concept and Evolution of Commercial Illustration, The Function and Role of Commercial Illustration, The Aesthetic Characteristics of Commercial Illustration, The Form of Commercial Illustration, The Expressive Techniques of Commercial Illustration, The Design Principles of Commercial Illustration, The Creative Expression of Commercial Illustration, Plates, References, and Postscript.