2004-2005: China Media Industry Development Report (with CD-ROM)

Author: Cui Baoguo
Publisher:
Publish Date: 2005-07-01
Features: From the perspective of individual media organizations, whether Chinese media organizations can seize the historic opportunity of industrial development in 2005, promptly undergo market-oriented transformation and rapid growth, will determine their influence and authority in the social discourse, their position in market competition, and their future development prospects. 2004 can be considered the launch year of China's media industry. The period from 2005 to 2008 will be the take-off phase of China's media industry, with 2005 being the pivotal year for the reform and transformation of the industry. The 2004-2005 China Media Industry Development Report is a comprehensive research work that provides a macro-level analysis and description of the current state and dynamics of the media industry. The book is divided into ten major parts:
Part 1 is the General Report, which offers a macro-level analysis and description of the entire media industry;
Part 2 is Macro Perspectives, primarily focusing on researching and exploring media industry issues from the angles of development environment and policy reform;
Part 3 is the Newspaper Industry Report, mainly studying the current development status and dynamics of the newspaper industry;
Part 4 is the Periodical Industry Report. In this section, we include Yu Guoming Professor's China's Periodical Industry Holds Explosive Growth Potential, case studies such as RuiLi's Decade of Media Integration, analysis of periodical advertising, and Professor Zhan Zhengmao's Trends in China's Periodical Industry;
Part 5 is the Book Publishing Industry;
Part 6 is the Television Industry, led by Professor Lu Zhidi, with Wang Lanzhu, General Manager of CSM, contributing the report China's Television Market: Viewing and Competition;
Part 7 is the Radio Industry, in addition to the general report on the development of the radio industry, there is also an article specifically written by Wang Liang, Director of Beijing People's Broadcasting Station;
Part 8 is the Film Industry, featuring Professor Yin Hong's 2004 China Film Industry Development Report from Tsinghua University and Professor Meng Jian's research report on the development of China's private film industry from Fudan University;
Part 9 is the New Media Industry Report, which includes reports on the development of emerging media from the internet to online games, as well as frontiers like blogs;
The tenth part of this book also includes a dedicated report on the development status of the international media industry. For this section, we collaborated with Dentsu Total Research Institute, Ltd. in Japan for copyright, providing specific numerical descriptions and analyses of the media industry development in major countries worldwide.
Finally, we have appended the IMI 2004-2005 Consumer Behavior and Lifestyle Annual and 2004 China Media Industry Major Events, authored by Sun Zhengyi and Liu Tingting.