Integrated Media: Media Competition Trends and Countermeasures

Author: Lu Xiaohua
Publisher:
Publish Date: 2002-01-01
Features: The author, drawing on years of experience in strategic research and policy design for the media industry, proposes four major countermeasures: the high-speed strategy for media group integration under the background of joining the WTO, market segmentation strategies for the financial and economic media market, the transformation of corporate reporting models under economic globalization, and the design and innovative operation of integrated solutions for traditional media. It is well-known that the Chinese media industry is undergoing profound structural adjustments; it is evident that the development space and opportunities in the media industry are increasingly becoming a focal point of attention for intellectuals, investors, and industry professionals both at home and abroad. Shrouded in clouds, one may ask, what trend-setting changes will the Chinese media experience? Under the overarching trend shaped by multiple forces such as policy, market, technology, competition, and development, how should the media operate? With a unique perspective, new case studies, and insightful analysis, this book addresses a series of these questions.