Author: (English) John Clare
Publisher:
Publish Date: 2005-07-01
Features: Media plays a crucial role in corporate image. "Media Manipulation" reveals the inner workings of the media, teaches you how to successfully carry out media publicity, and provides effective methods. You will understand the rules of the media game and be able to handle relationships with the media according to these rules. Learn how to leverage the media to create conditions for business growth, how to deal with media crises, and thereby establish a positive corporate image.
Media Manipulation: A Guide to Media Propaganda Operations
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