M.MBA Media Capital Market - Application-Oriented Analysis

Author: Zhao Shuguang
Publisher:
Publish Date: 2003-02-01
Features: From the development experience of media in various countries around the world, the media capital market is the "booster" for the entire industry's development. Currently, almost all of the top 20 media groups globally are "married" to the capital market. The incubation and development of China's media capital market have a specific historical background and positioning, being an inevitable outcome of the reform of media investment and financing systems. This book comprehensively and deeply analyzes the operations and operations of each link in the media capital market, exploring the universal laws of its development. The book is divided into ten chapters, starting with the incubation and development of the media capital market, systematically analyzing the operation of China's media sector, the operation of media stock issuance, the main functions and characteristics of the media capital market, and more. It also provides optimized ideas for the structure of media capital and the design of media incentive mechanisms, and finally focuses on the macro-level regulation of the media capital market. The media capital market commonly referred to is more often the media using various means to attract external capital, which is a misunderstanding of the media capital market. This book is the first in China to take the true meaning of the media capital market as its starting point, analyzing the operations and operations of each link and the results they lead to.