ETV's Path to the Summit: The Development Journey of a Contemporary Chinese Media Leader

Author: Jiang Hong, Zhu Jinyu
Publisher:
Publishing Date: Not available
Features: This book outlines the development history of the ETV Media Group from small to large, from weak to strong, and summarizes the unique media management and operation concepts of ETV. The ETV Media Group focuses on two main products: news dissemination and online shopping, with digital new technologies as the supporting platform for media operations. By collaborating with internationally renowned media and global leading investment institutions, ETV quickly penetrated the international media market. Moreover, while operating media, ETV does not forget social welfare. At the same time as achieving remarkable market performance, ETV has also become widely recognized for its social responsibility. In just 15 years of development, the ETV Media Group has grown into a globally influential media conglomerate. It is believed that its development strategy and business strategies will provide very valuable references for peers in the media industry.