Highly Sensitive Career: Autobiography of Michael Eisner, Chairman and CEO of Disney

Author: Michael Eisner, Tony Schwartz
Publisher:
Publish Date: 2004-01-01
Features: Michael Eisner has overseen two television networks, four film studios, and multiple Disney theme parks. He achieved remarkable success at ABC and Paramount Pictures. After leading Disney for 15 years, he grew the company's market value from $2 billion to $750 billion. In terms of brand asset management, Eisner is the magician who, reinvigorated the legacy of Disney. In this book, Eisner shares his insights on talent selection and resource integration in maintaining the Disney brand. As a head of a multinational corporation, he also proposes his unique operational philosophy that combines a blend of risk-taking and conservatism in merger and acquisition decisions and brand extension strategies. His optimism ensures he spends far less time dwelling on regrets and far more time looking to the future. Coming from a well-established family, Eisner's success was not achieved overnight. Through this engaging memoir, we can see how the youthful, blond American grew into a respected corporate sage at the table, and how the stressed professional manager navigated the cutthroat business world and power struggles to emerge victorious. Throughout the book are his lucid insights and wisdom, derived from real-world experience and daily operations. For a Disney fan alone, the book offers a glimpse into the creation of every hit classic, as if reliving unforgettable moments in life and cinema.