Beckham: The Mystery of the Football God ()

Author: (French) Xavier Rivall
Publisher:
Publish Date: 2006-05-01
Features: David Beckham, the football superstar crowned with the triple golden halo of Manchester United, Real Madrid, and the England team, has created miracles in his sports career. No matter how globally renowned he is, this youthful British man always retains a touch of mystery. The "Beckham fever" and "Beckham brand" he himself sparked have become undeniable phenomena, yet they have never been analyzed. Now, with the publication of Beckham's Mystery—An Investigation into the God of Football, this gap has been filled. This is the heartfelt work of Xavier Rivall, a French journalist and European football expert, who presents a comprehensive view of the life of this football artist and the monument of media pursuit—Beckham. How did Beckham ignite the passion of fans worldwide? How did he attract men and women of all ages and levels globally? How did he lead the unexpected fashion trends? And how did he become a role model for ordinary people and an icon for the young? Among many similar books, only Beckham's Mystery provides thorough and clear answers to these questions with detailed examples, social anecdotes, and cutting-edge market intelligence. In life, David Beckham plays several different roles simultaneously—he is both a wealthy tycoon and a holder of the Imperial Medal, yet he maintains an image among the common people and has established a unique personal style. Beckham's Mystery offers an intriguing exploration of this.