Management

Author: Chen Chuanming
Publisher:
Publish Date: 2003-09-01
Features: This textbook is a fusion of contemporary management research achievements and Chinese management practices, developed by the author based on extensive research and teaching in corporate theory and organizational theory. The book elaborates on various aspects of management in detail, organized around the five core management functions: planning, organizing, leading, controlling, and innovation. It compiles nearly all significant research findings in management studies in recent years, particularly providing a systematic introduction to the theoretical developments in decision theory, organizational theory, corporate strategy theory, leadership theory, management change and innovation theory, as well as information technology and modern management. The book features a well-structured, logical, and clear hierarchy, with content presented in a progressive and accessible manner. It incorporates numerous cases and events, introduces various learning models, and is richly illustrated. Therefore, it is not only suitable for teaching in related courses for undergraduate and junior college majors in economics and management but also serves as a training textbook for management knowledge in enterprises and government departments. Additionally, it provides a systematic reference for MBA or MPA students preparing for exams and studies.