Ambition and Vision (Success Strategies for Market Latecomers)

Author: Gerard J. Tellis
Publisher:
Publish Date: 2003-09-01
Features: Popular opinion holds that market leaders have many advantages, but the examples above prove that this is far from the truth. Market leadership does not guarantee anything—not brand recognition, not market share, and certainly not long-term market dominance. The 66 markets investigated in this book each represent a fascinating page in the history of business. However, our purpose is not simply to record these strange and remarkable histories, but to use these facts to illustrate the principles that enable businesses to establish lasting dominance. The Ambition and Vision elucidates how to achieve lasting market leadership. Tellis and Gold challenge the prevailing assumptions of the time with compelling evidence and propose a new theory backed by persuasive statistics and engaging business development histories. Market followers should read this book with care.