One Hundred Million Times in Thirty Years - Autobiography of Ray Kroc, the Father of McDonald's

Author: Ray Kroc (USA)
Publisher:
Publishing Date: Not available
Features: How was the powerful hamburger empire built? How does the invincible McDonald's empire operate? A 52-year-old man who only got in touch with McDonald's later, how did he turn several small roadside stores into today's bustling chain of thousands of restaurants, creating a myth of unparalleled success in the world of chain enterprises? The hardships of yesterday, the glory of today, and the dreams of tomorrow—everything—lies in Ray Kroc's unique and deeply emotional narration. Since the opening of China's first McDonald's restaurant in 1990, we have consumed countless straws and hamburgers, yet we have never been able to see the true face of McDonald's father—Ray Kroc. Today, this legendary biography, alongside McDonald's training materials and labor management manuals, is regarded as one of the three sacred pillars of McDonald's. It has finally arrived in China. Gazing at the little-known details behind this giant in the food industry, through the grand scroll of McDonald's growth and expansion, we sincerely hope the Chinese people can learn from Ray Kroc's inspiring life and his greatest foundation—strive to the utmost, and success will follow.