Art Design: Renovation Design

Author: Bobbi Evans
Publisher:
Publish Date: 2003-08-01
Features: People's understanding of the expressiveness of value changes over time. Nothing is eternal. Therefore, for every designer, redesigning an accepted logo, improving outdated packaging, or reworking a company letterhead is an immense challenge. You not only need to create something new, appealing, and striking, but sometimes you also need to inherit the previous content, sometimes you must discard the old, and at other times you must reflect its inherent evolution process. Renewal Design in Art and Design explores 65 renewal design projects from world-renowned design companies, revealing the reasons behind each renewal design, the strategies employed, and their deeper implications. The book features expert analyses of renewal design practices and how certain design decisions are made. It will provide you with insights into how a once-great design can be made even better. The book includes dozens of renewal design examples designed for different industry sectors:
· Packaging for Leatherman Tool Group and (Valvoline)
· Brochures and sales materials for Chase Manhattan Bank and American Cigars
· Letterheads and logos for the American Marketing Association and the Allied Organizations of the East
· Books and magazines, such as Working Woman
· Identity systems for Foster & Partners and NFL Properties
· The renewal design of the "Common Knowledge" game
· Website design for Bosworth Surgical Design Company
· Huntington Bank's safer, more approachable mail
Renewal Design in Art and Design will spark your creativity and show you how to embrace the challenge of redesigning existing designs, making them more vibrant and effective.